In recent years holding events has become a popular business. Like any other business an event needs to be properly introduced and marketed to achieve its goal by attracting a sufficient and appropriate audience i.e. participants and visitors . To attract the right audience create financial resources, to hold an event and earn a reasonable income from the sale of its services you need to devise a solid marketing strategy, programs and operational methods. This book takes a smart look at a variety of marketing methods. It gives you smart ideas to how you can successfully market an event and earn from it. A smart look/ ideas means looking at issue from different angles and the result is finding new solutions based on the circumstances of your unique events and its particularities.